In a recent statement, it was announced that Martha Wofford will replace Kim Keck as the new President and CEO of Blue Cross & Blue Shield of Rhode Island. Wofford will be the eighth president of the 82-year-old company and will assume the position from April 2021. She will arrive from Denver, where she had been Group Vice Preseindt at DaVita Inc, a well-known non-profit insurer.
- John Langenus, Blue Cross Board Chairman said, “ Martha comes to Blue Cross with strong industry exposure in both payer and provider settings. That versatility along with her proven strategic acumen made her a standout choice for Blue Cross and Blue Shield of Rhode Island’s next president and CEO. The board is confident that the company’s long-term tactics will flourish under Martha’s leadership, and we are delighted to welcome Martha to the helm”.
- Wofford had a bachelor’s degree from Swarthmore College and an MBA from Northwestern University. She worked as a special assistant at the US Environmental Protection Agency, later took charge of the exec at Aetna before joining DaVita.
- Martha expressed her enthusiasm and eagerness to work with this influential company. She said, “ Given our position as the state’s largest insurer, we have the opportunity –and the responsibility –to address key longstanding issues like health impartiality that have been starkly highlighted during the past year. I can’t wait to work with Blue Cross’s board and leadership as well as providers, and business and community leaders to realize our vision of passionately leading a state of health and well-being across Rhode Island, for all Rhode Islanders”.