Wellcare, a Centene Corporation wholly-owned subsidiary, unveiled its new corporate Medicare brand today in an effort to better fit with the company’s strategy, raise brand awareness and support the company’s objective of helping members live better, healthier lives.
- Huge expansion: Centene Corporation purchased Wellcare in January 2020. Since then, its Medicare footprint has expanded dramatically, with many Medicare Advantage brands now operating in 33 states. Centene’s Medicare brands, including Allwell, Health Net, Fidelis Care, Trillium Advantage, ‘Ohana Health Plan, and TexanPlus, will become one unified Medicare brand under the Wellcare name in order to achieve greater clarity, build stronger brand awareness, and better serve the company’s Medicare Advantage members.
- Continued growth: “As our Medicare footprint continues to grow, our focus was to create one brand to better align with our strategy and goals, help us deliver on our mission, and, most importantly, better serve our 1.1 million Medicare Advantage members across the country,” said Rich Fisher, SVP and CEO of Medicare for Centene, Wellcare’s parent company.
- Revelation: Wellcare revealed a new circular logo and teal color palette as part of its brand revamp, communicating a more modern, positive, and consumer-friendly look and feel. To deliver on its brand promise of providing an uncomplicated, hassle-free experience so members can focus on staying well rather than their health insurance, the brand will adopt a more plain tone and voice.
- Delights: “We are delighted to share our new refreshed Wellcare brand, which is part of our larger corporate strategy to transform and modernize how we engage with our Medicare members about their health,” said Suzy Deprizio, Centene’s SVP and Chief Marketing Officer.
- Provisions: Wellcare has been providing Medicare products for over 20 years, including Medicare Advantage and Medicare Prescription Drug Plans (PDP), which provide inexpensive coverage beyond Original Medicare. Today, the organization provides dental, hearing, and vision services, as well as Flex cards to help with co-pays, transportation services, telehealth visits, wellness and fitness programs, in-home support services, and special supplemental benefits for the chronically ill.