Wellcare, a Centene Corporation wholly owned subsidiary, announced that Hall of Fame quarterback Joe Montana has agreed to serve as the company’s brand ambassador for a multi-year period. On TV advertisements, digital ads, social media, and other communications, Montana will work with Wellcare.
- A provider: Wellcare has been providing Medicare products for more than 20 years, including Medicare Advantage and Medicare Prescription Drug Plans (PDP), which provide inexpensive coverage beyond Original Medicare. Today, the organization provides benefits to all Medicare recipients.
- A leader: “As a leading Medicare Advantage plan whose national footprint continues to grow, we are focused on creating one national brand that aligns with our mission and better serves our 1.1 million Medicare Advantage members across the country,” said Rich Fisher, SVP and CEO of Medicare for Centene, Wellcare’s parent company.
- An athlete: Montana led the San Francisco 49ers to four Super Bowl victories and was named the Super Bowl’s Most Valuable Player (MVP) three times. In 2021, Montana became Medicare-eligible and selected Wellcare for his Medicare Advantage plan. “As a former athlete, my health has always been a top priority,” said Montana. “When I turned 65, I knew I wanted a quality Medicare plan that was reliable and hassle-free. That’s why I selected Wellcare and look forward to sharing my experience with others.”
- An inspirer: “Joe is an inspiring, legendary athlete who personifies the Wellcare brand with his commitment to his personal health, wellbeing, and straightforward, no-nonsense approach,” said Suzy DePrizio, SVP and Chief Marketing Officer for Centene. “We’re proud to have him join our team and look forward to partnering with him to introduce new members to Wellcare.”
- Effective partnership: “A key part of that goal is helping seniors understand their Medicare options during the Annual Enrollment Period, so we are pleased to announce our partnership with legendary quarterback Joe Montana to help communicate these options to Medicare-eligible adults around the country”, said Rich Fisher.